About Fred Moolhuijsen

After finishing his Master degree in Marketing at the University of Amsterdam, Fred spent numerous years at the client side (KLM, Pepsico) as a marketeer. Later on he moved over to the agency side running top 5 agencies for more then 2 decades. As CEO and Chairman, he was responsible for the C-level contacts with most of the leading advertisers in the Dutch market; Heineken, KLM, ING, Bijenkorf, Rijksoverheid, KPN among others. Next to his professional career Fred enjoys a good match of tennis, visiting techno festivals and Ajax home matches.

Current talking points
- The future perspective of the agency business
- What’s going in the global agency market
- Servant leadership remains hard work and hard play
- What clients need in this market, today and tomorrow
- How to win pitches

Projects
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Brands: IKEA, Hema, Wehkamp, Hak, Van Haren,
Playstation, Unibet and many more
- Agencies: Wunderman, Alfred International, N=5, TBWA,
DDB, 180 Amsterdam, ACT, Natwerk, ACE, Lijm, Dentsu